Marketing Without the Megaphone: How Smart Businesses Get Discovered
People don't just search; they ask. Whether they're turning to ChatGPT, Google AI, social media, or trusted news sources, people increasingly rely on recommendations rather than scrolling through pages of search results. In this interactive session, participants will learn how successful organizations are adapting by building credibility, telling authentic stories, and creating a consistent presence across owned, earned and paid media channels. Drawing from real-world examples in public relations, digital marketing, and brand strategy, attendees will explore how earned media, AI, search optimization, local visibility, and strategic, consistent messaging work together to influence who gets discovered and who gets overlooked. Participants will leave with practical, actionable steps they can implement immediately to strengthen their organization's visibility, reputation, and long-term growth no matter their size and scope.
Speaker: Lauren Casey Bemis
Date:
January 21, 2027
Time:
9 a.m. - Noon
Cost:
$69 per person LIC and Franklin College alumni and staff, Franklin, Aspire and Indy Chamber members; $79, general public
Location:
7070 West Whiteland Road
Bargersville, Indiana 46106
Sponsors
Rick and Kim Kovacs
